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Welcome to a journey back in time as we dive into the iconic makeup trends of the 90s. The 90s era was known for its unique and diverse beauty looks that still hold a special place in our hearts.

From grunge-inspired makeup to minimalist chic, the 90s had it all. In this blog post, we’ll explore the key makeup trends that defined the decade and how you can recreate these nostalgic looks with a modern twist.

Let’s turn back the clock and embrace the beauty of the 90s!

The Grunge Makeup Revolution

The grunge movement in the 90s brought a rebellious and edgy aesthetic to the forefront of fashion and beauty. Grunge makeup was characterized by its bold and imperfect qualities.

To recreate the grunge look:

Smokey Eyes: Embrace the dark and sultry vibe with intense smokey eyes. Opt for shades like deep browns, smoky grays, or even blacks to create a mysterious and smoldering effect. Use an eyeshadow brush to blend the colors effortlessly.

Thick Eyeliner: Frame your eyes with thick, smudged eyeliner for that grunge-inspired rock ‘n’ roll look.

Apply a kohl or gel eyeliner along your upper lash line, extending it slightly for a dramatic effect. Smudge the liner with a smudging brush for a softer, lived-in appearance.

Statement Lips: Go for deep and bold lip colors like burgundy, dark berry, or even black for a true grunge aesthetic.

Line your lips with a lip liner to define the shape, then fill them in with your chosen dark lipstick. Blot your lips lightly with a tissue for a more muted and worn-in look.

Pale Skin: In contrast to the bronzed and glowy looks of today, grunge makeup embraced pale, almost porcelain-like skin.

Opt for a foundation shade that matches your skin tone and use a light hand to achieve a more natural and matte finish. Avoid heavy contouring or highlighting.

Embracing Minimalism: The No-Makeup Look

While the 90s grunge look gained popularity, there was also a rise in minimalist makeup, emphasizing a more natural and effortless appearance.

The “no-makeup” look became a trend that celebrated fresh-faced beauty. To achieve the minimalist look of the 90s:

Dewy Skin: Focus on achieving a fresh and radiant complexion. Opt for lightweight foundations or tinted moisturizers that offer sheer coverage and a dewy finish. Apply a cream blush to the apples of your cheeks for a subtle flush of color.

Defined Brows: Well-groomed and defined eyebrows were a staple of 90s beauty. Use a brow pencil or powder to fill in any sparse areas and create natural-looking brows. Avoid overly sculpted or dramatic shapes and aim for a soft, feathered effect.

Nude Lips: Embrace the natural lip color or go for nude shades that match your skin tone. Apply a tinted lip balm or a matte nude lipstick for a subtle enhancement of your lips’ natural beauty.

Mascara and Nothing More: For the minimalist look, keep the focus on your lashes. Apply a few coats of mascara to enhance your natural lash length and volume. Avoid heavy eyeshadow or eyeliner.

All About Brown: Lipstick, Eyeshadow, and More

The 90s were synonymous with the color brown, which dominated the makeup industry during that decade. Brown lipstick, eyeshadow, and even blush were popular choices.

To embrace the brown makeup trend:

Brown Lips: Go for brown-toned lipsticks, ranging from light nude browns to deeper chocolate shades. Experiment with different finishes like matte or glossy to achieve your desired look.

Outline your lips with a lip liner that matches the lipstick shade to enhance the shape and longevity of your lip color.

Neutral Eyeshadows: Brown eyeshadows in various shades became the go-to choice for creating soft and neutral eye looks. Opt for matte or shimmery brown shades and blend them together for a seamless transition.

Apply a lighter shade on the lid and a slightly darker shade in the crease for depth and definition.

Bronze and Earthy Cheeks: Add warmth to your complexion with bronzer or earthy-toned blushes. Sweep the product lightly across your cheekbones, temples, and jawline to create a natural sun-kissed effect.

Bold and Vibrant: Blue Eyeshadow Craze

One of the most memorable makeup trends of the 90s was the blue eyeshadow craze. Blue eyeshadow became a symbol of self-expression and a fun way to experiment with vibrant colors.

To rock the blue eyeshadow trend:

Choose the Right Blue: Opt for blue eyeshadows in various shades, from pastel baby blues to bold cobalt or navy blues. Choose a shade that complements your skin tone and eye color.

Blend, Blend, Blend: Apply the blue eyeshadow to your eyelids using a flat eyeshadow brush, then use a blending brush to blend the color seamlessly. Focus on diffusing any harsh lines to achieve a soft and blended effect.

Pair with Neutrals: To balance the boldness of the blue eyeshadow, pair it with neutral shades like beige or brown in the crease or on the lower lash line. This creates a harmonious look that doesn’t overpower your eyes.


The 90s were a time of bold experimentation and diverse makeup trends. From grunge-inspired looks to minimalist chic, brown lipsticks to blue eyeshadows, the beauty of the 90s continues to inspire us today.

By incorporating these iconic trends with a modern twist, you can revive the nostalgic vibes of the 90s while staying true to your personal style.

So, embrace your inner 90s beauty guru, have fun with colors, and let your makeup be a canvas for self-expression!

Don’t forget to share this journey into 90s makeup with your friends and fellow beauty enthusiasts who are eager to explore the nostalgia of the past.

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